“小红书宠物赛道：长期稳定副业玩法，轻松实现每月6000+收益的秘密方法！”
分享过很多玩法，不过就像网络热点总会快速过时，更新迭代一样，基于网络的很多搞钱套路、玩法，时效性都特别短，往往没几天，就玩不了。
所以，真正有价值的，绝不是找个机会，薅点羊毛，而是做持续为自己产品或者是生意赋能的事，自己的行当还得是持久产业，也就是它需求常在。
哪些行当是持久的，这个肯定是与人们日常生活、生产、娱乐相关的基础行当，比如房产、车、食品、日用品等等。
持续搞钱的方式，就是选择有长期需求的基础行当，通过社交平台，持续输出作品，获取流量，再利用产品变现。
在众多行业中，宠物相关领域，就是这种基础行当，市场需求长期稳定，且在未来，还有机遇进一步增长，产业多元化。
生娃率降低，但年轻人养宠物的的比率却在上升，相比于过去，宠物的饲养也更加精细化，相关的周边产品和服务也更加丰富，入行可操作性也更强。
I have shared a lot of gameplay, but just like online hotspots are always outdated and updated iteratively, many money-making routines and gameplay based on the network are particularly short-lived, and often they can’t be played in a few days.
Therefore, what is really valuable is by no means to find an opportunity to pick up wool, but to do something that continues to empower your own products or business. Your own business must be a lasting industry, that is, it is always in demand.
What kind of business is lasting is definitely the basic business related to people’s daily life, production and entertainment, such as real estate, cars, food, daily necessities and so on.
The way to continue to make money is to choose basic businesses with long-term demand, continue to export works through social platforms, obtain traffic, and then use products to realize.
Among many industries, pet-related fields are such basic businesses, and the market demand is stable for a long time, and in the future, there will be opportunities for further growth and industrial diversification.
The birth rate is decreasing, but the proportion of young people owning pets is increasing. Compared with the past, pet breeding is more refined, related peripheral products and services are more abundant, and the operation is stronger.
售卖、寄养、清洁、宠物医疗、宠物服饰、宠物食品……可变现方式变得多样化。
如何做宠物博主？
成为宠物博主，最先开始考虑的两个问题：一是作品的内容形式，二是变现方式。
在之前更新的文章里，介绍过宠物中介的玩法，通过售卖宠物变现，这种方式比较麻烦的是，既要写作品，输入内容，做博主，又得参与产品的交易，对接供应商，参与售前售后的协调工作。
Selling, foster care, cleaning, pet medical care, pet clothing, pet food …………………………………………………………………………………………………………………………………….
How to be a pet blogger?
When you become a pet blogger, you should first consider two issues: one is the content form of the work, and the other is the way to realize it.
In the previous updated article, I introduced the game of pet agency, and realized it by selling pets. What is more troublesome in this way is that you have to write works, input content, be a blogger, and participate in product trading, docking suppliers, and participating in pre-sales and after-sales coordination.
不想这样麻烦的，可以专注做一名宠物博主，做好内容就行，变现方式直接通过广告变现。宠物账号类型特别多，有拍宠物日常萌宠瞬间的，有拍宠物进食的。
但不管做哪样，都需要素材，而且最好是高质且能通过平台原创检验的素材，对于自己并没养宠物，或者养的不多的人来说，获取宠物日常这类视频素材比较难，选择宠物科普赛道就相对容易多。
平台选择上，抖音和小红书优先推荐，尤其是小红书，基础流量大，用户画像与产品受众符合，推荐机制友好，普通人容易上手，并快速取得成效。
找素材
做宠物科普号，需要解决的第一个问题，就是素材问题，包括文案、图片、视频，先找到文案内容，再根据内容找配套的图片和视频素材。
文案内容可从下面平台找：豆瓣、知乎、贴吧，当然也可以是小红书和抖音其他宠物博主那里获取。
But no matter what you do, you need materials, and it is best to have high quality materials that can pass the original inspection of the platform. For people who don’t have pets or don’t have many, it is difficult to get such video materials for pets. It is relatively easy to choose a pet science track.
In the choice of platform, Tik Tok and Xiaohongshu give priority to recommendation, especially Xiaohongshu, which has a large basic flow, a user portrait in line with the product audience, a friendly recommendation mechanism, and is easy for ordinary people to get started and achieve rapid results.
Looking for material
To be a pet science number, the first problem that needs to be solved is the material problem, including copywriting, pictures and videos. First, find the copywriting content, and then find the matching pictures and video materials according to the content.
Copy content can be found from the following platforms: Douban, Zhihu, Post Bar, and of course, it can also be obtained from Xiaohongshu and other pet bloggers in Tik Tok.
不过，无论来源是哪，都不能原封不动的搬运，需要进行二次原创，尽可能的修改，增加原创度，原创度不高，根本没法获得推荐。
还可以从国外的宠物网站，或者宠物博主那里搬运文案和图片、视频。比如PetMD、ASPCA、icatcare等，或者是用谷歌搜索关键词，找相关资料，不过外文的需要借助翻译工具，浏览器有网页翻译功能。
账号主页
昵称、标签，要能有说明账号属性的作用，比如这样设置昵称：××说宠物，××养猫，头像可以用宠物头像或者是真人头像，真人头像给人的亲近感、真实感更强。
内容制作
包括选题、文案、标题、封面图，找对标账号，模仿借鉴，蹭热点，套用爆款。小红书的展现方式，使得封面图尤其重要，可以直接用醒图的模板，选定一个爆款模板后，后续作品都采用统一风格。
变现方式
主要围绕宠物周边产品，接广告变现、比如猫粮狗粮，广告来源又分两种渠道，第一种是官方渠道，报备笔记，品牌方通过小红书官方的蒲公英平台与博主合作，双方都得交10%的服务费给平台。
报备的好处就是笔记不会被轻易限流和删除。千粉后可开通权限，点击【创作者中心】—【内容合作】。
Liquidation method
Mainly around pet products, advertising is realized, such as cat food and dog food. The advertising source is divided into two channels. The first is the official channel, and the brand cooperates with bloggers through the official dandelion platform of Xiaohongshu. Both parties have to pay a 10% service fee to the platform.
The advantage of filing is that notes will not be easily restricted and deleted. Permission can be opened after Qianfen. Click [Creator Center]-[Content Cooperation].
第二种是私下对接广告商，可以使用第三方通告平台，比如小程序螃蟹通告、布偶通告，也可与别人互换群资源，获取更多的通告信息，有合适的品牌方就去私信合作。
总结
小红书宠物赛道持久可积累、发展后劲强，变现方式多样，可以通过作品导流到私域，做宠物交易，或者接商单广告变现，还能像抖音小黄车那样，挂商品链接。
The second is to connect advertisers privately. You can use the third-party announcement platform, such as small program crab announcement and puppet announcement, or exchange group resources with others to get more announcement information. If there is a suitable brand, you can go to private letter cooperation.
summary
Xiaohongshu pet track can be accumulated for a long time, with strong development potential and various ways of realizing it. It can be diverted to the private domain through works, traded in pets, or realized by receiving commercial advertisements, and can also be linked with goods like Tik Tok Xiaohuangche.
注意: 使用过程中，有问题请联系客服微信: haigui985
