- “21天讲微信引流获客销售营：从陌生到成交的终极微信经营术”
课程大纲
先导篇
微信运营的10个底层逻软
利他|产品先行|干湿流量|用户需求|用户LTV
10个真相，不引起反感地收入暴增
引流增长篇
第1课：公域引流与私域获客
公域&私域|引流逻辑|渠道|技巧与方式
理解公域、私域和引流逻辑
·小红书、抖音、视频号的引流方法和禁忌
·导流成功率超60%的秘密
第2课：1个好友裂变出N个新客户
裂变路径|活动策划|裂变工具|案例拆解
从0到1，策划一场万人裂变活动
·实用有效的N个裂变手段及工具
·案例拆解：单日引流1k+好友
运营承接篇
第3课：流量承接与用户管理
用户标签管理|用户分层体系|用户沟通
·一套万能的标签搭建方法
让用户一眼记住你的秘诀
不反感沟通：交流的节奏和节点
第4课：打造高信任度的人设体系
个人定位|账号包装|朋友圈经营|高粘性IP案例拆解
如何做个人定位及写人设故事
发圈黄金时间表和内容占比
·拆解10个高粘性的IP案例
销售转化篇
第5课：私聊1对1转化
用户需求挖掘|销售成交|转化话术库
3个步骤，挖掘对方的真实需求和预算
快速搭建你的转化话术库
客户转化SOP搭建与拆解
第6课：社群批量转化
社群搭建逻辑|运营节奏|类型与玩法
沉淀or转化，搞懂社群的核心作用
社群的搭建逻辑和运营节奏
3种社群类型的批量转化玩法
第6课：社群批量转化
社群搭建逻辑|运营节奏|类型与玩法
·沉淀or转化，搞懂社群的核心作用
·社群的搭建逻辑和运营节奏
3种社群类型的批量转化玩法
第7课：朋友圈批量成交
剧本式发圈SOP|客户激活
爆款案例拆解
·剧本式发圈SOP:不反感的朋友圈营销
·每日激活：让你的潜在客户主动下单
·案例拆解：5天营销活动，如何爆100+单？
留存复购篇
第8课:复购锁客，挖掘客户的终生价值
复购活动SOP|用户LTV|复购案例拆解
·免费-付费-高客单，解锁复购活动SOP
可持续发展指南，提升产品转介绍率
案例拆解：千元产品复购率超40%的秘诀
course syllabus
Pilot article
10 underlying logics of WeChat operation
Altruism | Product first | Dry and wet flow | User demand | User LTV
10 truths, income surge without causing disgust.
Drainage growth article
Lesson 1: Public Drainage and Private Access
Public Domain & Private Domain | Drainage Logic | Channels | Skills and Ways
Understanding public domain, private domain and drainage logic
Drainage methods and taboos of Little Red Book, Tik Tok and video number.
Secret of diversion success rate exceeding 60%
Lesson 2: One good friend splits into N new customers.
Fission Path | Activity Planning | Fission Tool | Case Disassembly
From 0 to 1, plan a fission activity of ten thousand people.
Practical and effective N fission means and tools
Case disassembly: single-day drainage of 1k+ friends
Operation undertaking article
Lesson 3: Traffic Acceptance and User Management
User label management | User hierarchy | User communication
A set of universal label building methods
Let users remember your secret at a glance.
Do not dislike communication: the rhythm and node of communication
Lesson 4: Building a highly trusted personnel system
Personal Positioning | Account Packaging | Friends Circle Management | Dismantling of High Viscous IP Cases
How to make personal orientation and write stories about people.
Golden timetable and content proportion of hair circle
Disassemble 10 high-viscosity IP cases
Sales transformation article
Lesson 5: Private Chat 1-to-1 Transformation
User demand mining | sales transaction | transformation speech library
3 steps to tap each other’s real needs and budgets.
Quickly build your library of transformation words
Construction and disassembly of SOP for customer transformation
Lesson 6: Community Batch Transformation
Logic of Community Building | Operation Rhythm | Types and Plays
Precipitation or transformation, understand the core role of community
The logic of community construction and the rhythm of operation
Batch conversion gameplay of three community types
Lesson 6: Community Batch Transformation
Logic of Community Building | Operation Rhythm | Types and Plays
Precipitation or transformation, to understand the core role of the community
The logic of community building and the rhythm of operation
Batch conversion gameplay of three community types
Lesson 7: Batch Transactions in Friends Circle
Scripted hair band SOP| Customer activation
Explosive case disassembly
Script-style hair circle SOP: marketing in a circle of friends who are not disgusted.
Daily activation: let your potential customers take the initiative to place orders.
Case disassembly: how to explode 100+ orders in five-day marketing activities?
Retained repurchased articles
Lesson 8: Re-purchase Lock-in Customers, and Tap the Lifetime Value of Customers.
Repurchase SOP| User LTV| Repurchase Case Disassembly
Free-paid-high-guest list, unlocking repurchase activity SOP
Guide to sustainable development, improve the rate of product referral
Case Disassembly: The Secret of Over 40% Repurchase Rate of Thousand Yuan Products
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